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Why I always go back to H&M

(What i'm wearing from H&M: snake print skirt €14.99 , rust colour scarf -bought in store, green v neck jumper €19.99 )

Every year without fail there is always one item I get from H&M. I've been buying this for over 10 years - no joke - from the same store. What is it you ask with baited breath? Why it's their simple, plain fine knit jumpers. Every year H&M create the best jumpers on the high street with their array of colours, from basic neutrals to on trend hues. This year they brought out the browns, rusts, creams and not to mention the yellows, greens and blues. There is truly something for everyone, and it's the best way to try out a colour trend, or incorporate a key colour in your wardrobe. With their fine knit crew neck jumper (in a slightly oversized shape) coming in at under €20, it's a super affordable way to refresh your style and keep warm. This year, I picked up a handful of these bad boys to pair with jeans and the ever popular midi skirt. It's my fail safe fashion staple in winter as you can dress it up with a bit of jewellery, or chuck on a pair of trainers and you've got yourself a classic weekend look. I've gone for chocolate brown, beige marl, winter white, and my newest addition pistachio green in the crew neck style. Being partial to a V neck, I also purchased a mint green and camel jumper to round up the collection.

Other H&M jumper faves is their Merino wool collection. I have a trusty black V neck which I've worn to death for 2 years, and it's still in great condition. For under €40, it's my pick for a more luxury feel knit, without splurging on cashmere which I can't seem to ever find the money to spend on. On the other end of the spectrum, a cheaper crew neck option is their viscose blend jumper which comes in 5 colours for under €10. I've got this in black and blue, and find it is the perfect length to match with a midi skirt.

Speaking of midi's, one of my faves of the season is a €14.99 snakeskin print slip style from H&M. It is super flattering, looks great with a jumper or tee, can be worn through out the year, and did I mention its a bloody bargain? They've got a few other styles with chain, scarf, tiger and leopard prints as well as pleats and wool ribbed skirts.

Simple blazers and coats are always well represented at H&M, and one of my absolute favourites is a Balmain look-a-like black double breasted blazer with gold buttons. At under €40, its a steal, and will see you through all sorts of occasions. I wore mine on holiday in Lisbon last year, over a wrap dress to a wedding, and more often than not pair it with jeans and a t shirt for a no fuss easy look.

My favourite H&M buys from last year - the black blazer on the far right is still available at €39.99

Let's not forget about their shoe department, as every year I end up ordering a pair of boots, sandals, and heels. I'm going to be honest, they aren't the most comfy shoes you'll ever wear, but stick a insole in and all is good again. It's one of my favourite places to buy a simple pair of courts, and every year they do a suede pair with a 2 inch heel and another with a 3 inch heel in a few neutral colours. These are part of their premium collection, and will set you back around €30 to €40, but they are worth the buy for sure.

So H&M are obviously fantastic at basics, but they also get it so right with trend pieces. However it can get overwhelming when shopping online and in their stores. There is A LOT of stuff going on, and a lot of trends and it can leave you feeling a bit crazed. One of the best ways to scale things back and get perspective is to search for a particular colour palette online i.e. pistachio, or brown. Another one of my favourite ways to shop H&M is to click on a item of interest and scroll to the bottom, where the site then shows you other options you may be interested in or similar items. Quite often you find hidden gems that aren't as visible on the site this way!

There are a few things I've got my eye on at the moment, which are perfect for the upcoming months. There are some brilliant basics that will last you a good few years as well as some trend pieces that will give your wardrobe a nice lift for 2019.

Shop from left to right:

Blazer €39.99 , Snake skirt €14.99 , Scarf €17.99 , Crew neck jumper €9.99 ,

Brown midi skirt €22.99 , Pistachio jumper €19.99 , Alice band €5.99 , Cardigan €19.99

Brown crew jumper €19.99 , V neck mint jumper €19.99 , Fine knit polo jumper €9.99 , Wool blend coat €99.99

4 pair earring pack €14.99 , Down puffer €35.00 , Coat with tie belt €59.99 , Suede knee boots €99.99

Faux fur Leopard jacket €69.99 , Satin skirt €39.99 , Satin sandals €34.99


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